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by Dirk Schmidt-Gallas : Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)

ISBN : #382447994X | Date : 2003-12-12

Description :

PDF-b7cf5 | Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansätzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung…. Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)


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[Pub.23qUb] Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) PDF | by Dirk Schmidt-Gallas


Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) by by Dirk Schmidt-Gallas

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by Ioannis Rizomyliotis : Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

ISBN : #331958782X | Date : 2017-06-28

Description :

PDF-ae5d5 | This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a… Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times


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by Danilo Zatta : Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry

ISBN : #3319302396 | Date : 2016-07-09

Description :

PDF-8a411 | This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, th… Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry


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Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry by by Danilo Zatta

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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) PDF




by David S Mercer : Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)

ISBN : #0761958762 | Date : 1998-06-18

Description :

PDF-4feaa | Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and-… Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)


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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) by by David S Mercer

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: Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

ISBN : #9400758774 | Date : 2013-06-05

Description :

PDF-a3072 | This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maint… Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)


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Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition) PDF




by Dominic Rothe : Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)

ISBN : #3658126078 | Date : 2016-02-16

Description :

PDF-5fe35 | Die vorliegende Arbeit liefert ein umfassendes Verständnis der nachfragerseitigen Auswirkungen der Kundenintegration. Die Effekte der Kundenpartizipation am Leistungserstellungsprozess werden dabei anhand einer empirischen Analyse im Kontext des Selbstbaumöbel-Sektors ermittelt. Als Untersuchungsdesign wird hierbei die Strukturgleichungsmodellierung gewählt. Im Rahmen der empirischen Analyse kÅ Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)


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by Bailey Matt : Wired to Be Wowed: Great Marketing Isn’t an Accident

ISBN : #0991281780 | Date : 2015-11-18

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PDF-e6fdf | Have you ever wondered what makes customers go wild over some companies, and yet ignore others? Why can some brands effortlessly draw a raving fan base, while others are just “there?” How do some companies “just get it,” while others keep making one mistake after another? I’ve been in digital marketing for over 20 years and have dealt with thousands of businesses. In all of the situations I’ve enc… Wired to Be Wowed: Great Marketing Isn’t an Accident


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Wired to Be Wowed: Great Marketing Isn’t an Accident by by Bailey Matt

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by A. C. Kiran Kumar : Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State

ISBN : #3847305506 | Date : 2011-12-15

Description :

PDF-20405 | This research is on the buying behaviour and purchase pattern of consumers with reference to choices, service preferences and wants of various services offered by the cellular service operators in Karnataka state. An empirical study was conducted in order to know and understand the needs and wants of consumers using the cellular services. Hypotheses testing, factor analysis and cluster analysis wa… Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State


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Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State by by A. C. Kiran Kumar

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by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)

ISBN : #1781951543 | Date : 2013-06-30

Description :

PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)


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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) by by Venkatesh Shankar

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by Debra Koontz Traverso : Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known

ISBN : #1576600319 | Date : 2000-04

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PDF-187ef | Business owners, consultants, free-lancers, and other entrepreneurs are all looking for easy-to-implement, cost-efficient ways to go up against the big guys. They can now get tips from an expert — Debra Koontz Traverso — an entrepreneur herself who coaches others to success. This book gives them a powerful equalizer for winning business that would traditionally go to players with bigger staffs a… Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known


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Online Matchmaking PDF




: Online Matchmaking

ISBN : #1403998493 | Date : 2007-03-14

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PDF-cb534 | Online Matchmaking examines the joys, fears, and disappointments of hooking up with people in cyberspace. Unlike many other books in the field, this collection includes studies by experts from a range of disciplines including Communications, Cultural Studies, Health, Journalism, Psychology, Rhetoric, and Sociology…. Online Matchmaking


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: Web Services, E-Business, and the Semantic Web

ISBN : #3540001980 | Date : 2003-01-17

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PDF-123d8 | The Workshop on Web Services, E-Business, and the Semantic Web (WES) was heldMay27-28,2002inconjunctionwithCAiSE02, the14thInternationalC- ferenceonAdvancedInformationSystemsEngineering.Theworkshopcomprised three tracks: a track on Web services co-chaired by Barbara Pernici (Politecnico di Milano) and Jian Yang (Tilburg University); a track on e-business, co-chaired byMariaE.Orlowska(UniversityofQ… Web Services, E-Business, and the Semantic Web


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Think Like Your Customer Understanding PDF 3b35cdd50

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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy PDF




by Bill Stinnett : Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

ISBN : #0071441883 | Date : 2004-10-29

Description :

PDF-885bb | How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our business.” In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand h… Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy


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Customer Management Franchisesystemen Franchisenehmer Bewertung Unternehmenskooperation PDF F9f5d0111

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Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition) PDF




by Eva-Maria Gust : Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition)

ISBN : #3824474840 | Date : 2012-12-01

Description :

PDF-f927e | Eva-Maria Gust überträgt das Customer Value Management auf Franchisesysteme und entwickelt ein Konzept zur Franchisenehmer-Bewertung…. Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition)


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Digital Footprint Two Sided Digital Business PDF B4611cb41

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My Digital Footprint A two-sided digital business model where your privacy will be someone else’s business! PDF




by Tony Fish : My Digital Footprint A two-sided digital business model where your privacy will be someone else’s business!

ISBN : #0955606985 | Date : 2009-11-25

Description :

PDF-4aaf3 | My Digital Footprint asks – Is privacy a two-sided digital business model where your privacy will be someone else’s business? This book addresses the critical question of ‘who owns the digital you’. The dark side of my digital footprint is big brother on steroids, no control, no trust, no privacy, no value. The enlightened view: ‘consumers will have value in exchange for privacy as companies wres… My Digital Footprint A two-sided digital business model where your privacy will be someone else’s business!


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