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ISBN : # | Date : 1994

Description :

PDF-368d9 | … W. C. Kim’s,R. Mauborgne’s Blue Ocean Strategy (Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover])(2005)


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by Fred Crawford : The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

ISBN : #0609608207 | Date : 2001-06-26

Description :

PDF-389d1 | The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an “expedition into the commercial wilderness” to find the answers. What they discovered was a new consumer — one whom very few companies understand, much less manufacture products for or sell pr… The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything


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by Eric Sheinkop : Return of the Hustle: The Art of Marketing With Music

ISBN : #1137582006 | Date : 2016-04-05

Description :

PDF-624ac | Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you’re like most consumers, you answered ‘yes’ to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game proba… Return of the Hustle: The Art of Marketing With Music


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Human Interactive Proofs International Proceedings PDF 0c014cb6d

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: Human Interactive Proofs: Second International Workshop, HIP 2005, Bethlehem, PA, USA, May 19-20, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540260013 | Date : 2005-08-05

Description :

PDF-4998b | E-commerce services are su?ering abuse by programs (bots, spiders, etc.) m- querading as legitimate human users. E?orts to defend against such attacks have, over the past several years, stimulated investigations into a new family of security protocols – “Human Interactive Proofs” (HIPs) – which allow a person to authenticate herself as a member of a given group: e.g., a… Human Interactive Proofs: Second International Workshop, HIP 2005, Bethlehem, PA, USA, May 19-20, 2005, Proceedings (Lecture Notes in Computer Science)


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Contemporary Marketing Supply Chain Management PDF 5526df3a1

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by Daniel J. Flint : Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

ISBN : #1137492422 | Date : 2015-12-02

Description :

PDF-ddf8e | Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed.Contemporary Wine Marketing and Suppl… Contemporary Wine Marketing and Supply Chain Management: A Global Perspective


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Brand Breakout: How Emerging Market Brands Will Go Global PDF




by Nirmalya Kumar : Brand Breakout: How Emerging Market Brands Will Go Global

ISBN : #1137276614 | Date : 2013-06-13

Description :

PDF-8439d | Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands…. Brand Breakout: How Emerging Market Brands Will Go Global


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by L. Brimm : Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)

ISBN : #0230230784 | Date : 2010-09-17

Description :

PDF-6a318 | As globalization creates the need for leaders who transcend national borders, this book provides an insider’s view of what makes them special. This is the first book to present a framework for understanding this fast-growing and influential group and it provides tools for readers to discover their own inner competitive edge…. Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)


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: Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137427493 | Date : 2015-04-08

Description :

PDF-c2aeb | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe…. Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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by Ute Hillmer : Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance

ISBN : #3834919519 | Date : 2009-09-24

Description :

PDF-62245 | Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values th… Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance


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Marketing Dynamism Sustainability Proceedings Academy PDF 44c31b220

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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