Wednesday, 17 March 2021 17:54

How to use the potential of e-commerce websites

web design services web design services

The number of customers shopping online is constantly growing. The pandemic has caused people who previously shopped in brick-and-mortar stores now buy online.

Just like new customers are coming, the number of new online shops also increases. Your e-commerce should be not only competitive but also user-friendly. In this article, you can read how to link these two elements.

Improving user experience

Optimizing the user experience is essential to building an online shop. Does it only apply to businesses starting on the Internet? The answer is NO. The owners of operating e-commerce platforms should also constantly ask themselves how they can further improve the conditions of using their services.

Here are some examples you need to keep in mind when looking for areas to refine: 

1.Virtual product experience

The customer decides to buy online for several reasons: price, time-saving, necessity. Remember, there are certain aspects of the offline experience that a customer would not want to compromise -, suchs seeing the products thoroughly. E-commerce should replace these customer experiences as much as possible. 3D photos and videos of products, virtual fitting rooms, or walks around the facilities come to the rescue.

2. Ease of ordering

The last thing you care about is losing customers right before closing the deal. Make the order form intuitive and easy to use, and access payment methods as wide as possible. 

3.Delivery and returns

When choosing an online store, many customers are guided by clear information about returns and complaints and expect delivery the day after placing the order. Take this aspect into account and emphasize your brand’s flexibility - streamline the logistics process and offer customers an extended return time and one-day delivery.

 Data integration and modeling 

The actions described above are universal good practices, thanks to which you will improve your store’s reception in the eyes of the customer. Remember, however, that your work does not end there. Changes in e-commerce are the only constant. Those who stop analyzing and verifying the actions taken lose their potential. Therefore, your to-do list should always include:

  1. Analysis of user conversion paths, thanks to which you will understand which points of the current model are weak.

The critical factor here is to analyze all user paths, not just those that ended up selling.

  1. Emphasis on the correct selection of KPIs for the stage of the user’s path.

Last-click sales analysis is a great way to optimize channels: PPC, affiliation, remarketing. However, you won't optimize your display actions with it. For them, A/B tests and looking for an impact on additional sales growth are a more effective evaluation and optimization method.

Technology is not enough today

Times may change, and digital solutions grow at an express pace, but some rules in web design services remain valid. Without a team that understands the changes and what they mean to your business, there is no way to improve results or stop declines. Investing in know-how while adhering to the newly learned recommendations will pay off. With an ever more comprehensive offer, what to pay special attention to?

Your UX expert should constantly deepen their knowledge of the field they manage, but their effectiveness may be significantly influenced by, for example, the understanding of the differences in the needs of users who come to your website from paid search results and users who come there from the banner on the home page. Knowledge exchange between the marketing department, sales department, or IT team is essential.

  • Highlight Kit - A DIY Option for Wonderful Hair Styles
    Highlight Kit - A DIY Option for Wonderful Hair Styles

    Highlighting your hair can transform your look, adding dimension and a touch of brightness that enhances your natural beauty. While salon visits for highlights can be costly and time-consuming, DIY highlight kits offer a convenient and affordable alternative. What do they contain, how do they work, and how do you make the perfect highlights with them? Find out all about it!

    Written on Tuesday, 28 May 2024 10:04
  • Transform Your Kitchen with Cabinet Refacing Chicago
    Transform Your Kitchen with Cabinet Refacing Chicago

    Embark on a journey to rejuvenate your kitchen with cabinet refacing Chicago, the smart path to a stellar home transformation. Imagine the thrill of unveiling a refreshed space that mirrors the latest trends without bearing the brunt of a full-scale renovation. Kitchen cabinet remodel projects can often be extensive and costly, yet there's an insightful, budget-friendly alternative that caters to your aspirations for a stylish cooking haven. Discover how you can indulge in the best cabinet refacing Chicago has to offer, transforming the heart of your home into a captivating centerpiece that exudes elegance with every detail.

    Written on Thursday, 02 May 2024 18:42
  • Revolutionizing plastic collection - strategies for a cleaner future
    Revolutionizing plastic collection - strategies for a cleaner future

    The plastic predicament

    Plastic pollution has emerged as one of the most pressing environmental challenges of our time. With its ubiquitous presence in oceans, rivers, and landfills, the detrimental impact of plastic waste on ecosystems and human health cannot be overstated. Despite increased awareness and efforts to curb plastic use, the volume of plastic entering our environment continues to escalate.

    Written on Friday, 26 April 2024 18:09
  • The Rise of Fintech - Transforming Financial Services
    The Rise of Fintech - Transforming Financial Services

    Financial technology, commonly known as fintech, is revolutionizing the way we manage and interact with money. From mobile banking and peer-to-peer lending to blockchain and artificial intelligence, fintech is redefining the traditional boundaries of financial services. This article delves into what fintech is, its key drivers, the technologies powering it, and the challenges it faces in the rapidly evolving financial landscape.

    Written on Wednesday, 24 April 2024 08:40
  • The TikToker stopped depilating body hair and started earning from it
    The TikToker stopped depilating body hair and started earning from it

    The TikToker stopped depilating her body hair and started earning from it. In the 21st century, the concept of female body hair is no longer shocking. More women embrace naturalness, rejecting beauty stereotypes imposed by the media. One of those who publicly embraced this attitude is the popular TikToker known as Hairy Cherry, who bid farewell to depilation years ago. It turns out that this decision brought her not only comfort but also significant financial gains.

    Written on Monday, 25 March 2024 18:11
  • The Brutal Reality of the Sugar Industry
    The Brutal Reality of the Sugar Industry

    In Maharashtra, western India, the sugar industry thrives at the expense of human suffering. Archana Ashok Chaure, dedicated to sugar production, exemplifies the plight on sugarcane fields. Exploited and subjected to drastic medical procedures, Chaure is among thousands whose lives revolve around sugar extraction.

    Written on Monday, 25 March 2024 17:42
  • Children Consumed Marijuana Gummies
    Children Consumed Marijuana Gummies

    In another disturbing incident, this time at an elementary school in Halifax, five students were hospitalized after consuming treats containing cannabis. This event serves as another warning for parents and guardians to pay closer attention to what their children may find or receive from peers.

    Written on Monday, 25 March 2024 17:05
  • Job You Can Expect to Get as a Qualified HGV Driver
    Job You Can Expect to Get as a Qualified HGV Driver

    Welcome, HGV drivers! Have you been considering becoming a qualified HGV driver? Are you curious about the job opportunities that are available to those who have their HGV licence? Look no further – this blog post is for you. As a skilled and experienced HGV driver, your career options are vast and varied. With the growing demand for goods transportation across various industries, there has never been a better time to be an HGV driver.

    Written on Wednesday, 17 January 2024 16:16